FFWD Privacy Policy

Last Updated: 9-Feb-2026

 

Introduction

The Fast Forward (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website (theffwd.com) (the “Website”) and tell you about your privacy rights and how the law protects you.

We are a digital transformation consultancy, providing services including digital advisory services, software solutions, project management and cybersecurity.

 

The Data We Collect

We may collect, use, store, and transfer different kinds of personal data, which we have grouped as follows:

• Identity Data: Includes first name, last name, title, company name.
• Contact Data: Includes email address, telephone number, business address.
• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Website.
• Usage Data: Includes information about how you use our Website, such as pages visited, time spent on pages, clickstream data.
• Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.
• Professional Data (if you are a client/prospective client):** Includes job title, role, business needs, project history, and correspondence.

 

How We Collect Your Data

We use different methods to collect data from and about you:

 

• Direct Interactions: You may give us your Identity, Contact, and Professional Data by filling in forms on our Website, corresponding with us by post, phone, email, or otherwise. This includes when you:
  • Request information about our services.
  • Subscribe to our newsletter or publications.
  • Download whitepapers, reports, or other resources.
  • Submit a contact or inquiry form.
  • Automated Technologies or Interactions: As you interact with our Website, we automatically collect Technical and Usage Data. We collect this data using cookies, server logs, and similar technologies. Please see our **Cookie Policy** below for more details.
• Third Parties or Publicly Available Sources: We may receive Technical Data from analytics providers (such as Google Analytics) or advertising networks. We may also collect Contact and Identity Data from publicly available sources like LinkedIn or your company’s website.

 

How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To respond to your inquiries and provide our consulting services to you (Performance of a Contract).
• To manage our relationship with you, including notifying you about changes to our terms or privacy policy (Legitimate Interests / Legal Obligation).
• To administer and protect our business and this Website (Legitimate Interests).
• To deliver relevant Website content and marketing materials to you and measure or understand the effectiveness of our marketing (Legitimate Interests).
• To use data analytics to improve our Website, services, marketing, and user relationships (Legitimate Interests).

 

Marketing Communications

We may use your Identity, Contact, Technical, and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services and offers may be relevant for you.

You will receive marketing communications from us only if you have requested information from us or downloaded resources and you have not opted out of receiving that marketing. You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at [Marketing Email Address].

Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

Your Legal Rights

Depending on your location, you may have rights under data protection laws, which may include:

• The right to access your personal data.
• The right to rectification of inaccurate data.
• The right to erasure (to be forgotten).
• The right to restrict processing.
• The right to data portability.
• The right to object to processing.
• The right to withdraw consent (where processing is based on consent).

If you wish to exercise any of these rights, please contact us at info@theffwd.com.

You also have the right to make a complaint at any time to your local supervisory authority for data protection issues.

Third-Party Links

Our Website may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

 

Cookie Policy

Our Website uses cookies and similar tracking technologies to distinguish you from other users. This helps us provide you with a good experience and allows us to improve our site.

• What are cookies? A cookie is a small file placed on your device.
• Types of cookies we use:
  • Essential/Strictly Necessary Cookies: Required for the website to function.
  • Analytical/Performance Cookies: Allow us to count visits and traffic sources.
  • Functionality Cookies: Recognize you when you return and personalize content.
  • Targeting Cookies: Record your visit to build a profile of your interests (used sparingly, if at all, for B2B marketing).
• Managing Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please note that disabling cookies may affect the functionality of our Website.

 

Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at info@theffwd.com